Concept // art direction // graphic design

When Group Joos purchased a new Canon digital printer, the company decided to invite its network to an event.

The concept of the invitation takes people back to the past and into the future. As a teaser, a personalised video was posted on LinkedIn showing Mr Joos working on a printing press from a bygone era. A few days later, these people received the invitation, printed using letterpress and featuring references to the past.

At the event, attendees received a digitally printed magazine with their name and passion on the cover. That's where we're heading with printing.