Concept // art direction

'#Samen voor biodiversiteit' is an initiative involving more than 100 partners – including WWF, Greenpeace, the Flemish and Walloon governments, six universities, and so on – to take action to help biodiversity survive. This partnership clearly demonstrates the importance of working together for the common good.

This campaign was designed to immediately convey how important this is for us as humans, because we are also part of biodiversity. The balance is crucial.

With thanks to illustrator Peter Goes.