Concept // art direction // graphic design
For Xerius we created this newspaper as a prospecting tool to accountants. Xerius wanted to use it to provide information about their social security contribution system, which could then be passed on to the accountants' self-employed clients.
The briefing was very clear and asked us to create a layout that was both informative and inspiring. So we had to come up with a name for this newspaper, create a logo and develop a style.