Concept // BRANDING // graphic design

LIIFE is a sparkling water containing 10g of Clear Whey protein and is sugar-free. It fits perfectly into a healthy lifestyle.

It features fine bubbles and 100% natural flavours. Perfect for those who enjoy exercise, but the brand also aims to offer more than just sports support. It’s also great for mixing into a cocktail or a mocktail.

For this project, I devised the concept ‘Refresh with benefits’, which is also visually represented by showing a mix of people exercising whilst simultaneously enjoying life. In addition, I developed the colourful graphic style in full, based on the logo and colours of the existing packaging.

To be clear: this campaign was a proposal, but has not been used by QNT to date.