Concept // art direction // graphic design

The minerals used in our smartphones and other new technology products are unfortunately still often tainted by blood and various violations of human rights, environmental rights and labour rights.

Fast fashion has repeatedly been the scene of various violations of human rights, environmental rights and labour rights. The textile industry employs 10 million people.

In the food industry, the human cost of food production is high. Cocoa, prawns, tea, citrus fruits, exotic fruits, tomatoes...

11.11.11 attaches great importance to human rights. This campaign draws attention to our consumer behaviour and confronts us with an unexpected message.