Concept // lay-out// graphic design

The iconic news magazine Knack wants to ensure it remains relevant and remembered by younger generations.
Knack can support secondary schools and teachers in helping their final-year students reflect on the world around them — from politics at home and abroad to education, health, and broader social issues.

That’s why Roularta asked me to develop a concept that captures the attention of school directors and teachers, while also positioning them as key facilitators in bringing Knack’s mission to life.

To make this possible, Knack invites teachers to become ambassadors for the brand. They can receive flyers to distribute in their classrooms, giving parents the opportunity to subscribe at a 43% discount. After all, there is nothing more important than inspiring young people to enter the world with open eyes — informed, engaged, and ready to think critically.