graphic design // branding // identity // COPY TOV

In mid-2024, Nancy Vanoppen (creative director at ADDRETAIL) and I were commissioned to completely revamp ADDRETAIL's branding: new logo, colour scheme, contemporary look and feel, fresh tone of voice, unique typography.

The personality of the branding is that of a lover. And the feel is a combination of creativity and data, emotions and reason. Hence the combination of two main typographies, a cheerful colour palette, and the creation of our own emoticons and stickers.

The style is down to earth, bold, human and striking.